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Useful thinking, without the noise.
Short guides to the ideas behind sensible investing, in plain words. General information only: rules and rates change, so each guide says when it was last checked and where to find the official figures.

Before you invest: five questions to ask yourself
An emergency fund, insurance, clear goals, time and your own comfort with risk come before any share or fund.
Reviewed 31 Oct 2026
Reading a company’s health: what the main numbers mean
P/E, return on equity, debt, cash flow and promoter pledging, explained in plain words, with what each can and can’t tell you.
Reviewed 31 Oct 2026
Mutual funds and ETFs: how they work and what they cost
NAV, expense ratios, direct and regular plans, index funds and ETFs: what to look at before choosing a fund.
Reviewed 31 Oct 2026
Planning for retirement in India
EPF, PPF, NPS and fixed deposits, why inflation matters so much, and how to think about withdrawals that last.
Reviewed 31 Oct 2026
Spotting investment scams and “sure-shot tips”
Guaranteed returns, tip groups, fake apps and pressure to act now: the warning signs, and how to check who you are dealing with.
Reviewed 31 Oct 2026
Risk, compounding and not putting all your eggs in one basket
How compounding works, what CAGR means, and why spreading money across different kinds of investments matters.
Reviewed 31 Oct 2026
Technical signals: what they can and can’t tell you
Moving averages, RSI, MACD and Supertrend in plain words, and why they should never be the only reason to buy or sell.
Reviewed 31 Oct 2026